Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

She-Ra, Princess of Power, was first introduced to Masters of the Universe fans in 1985 To celebrate 40 years of fighting evil and saving the day, Mattel has announced the first-ever She-Ra Barbie The ...

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Little girls may have dreamed of playing with a princess Barbie doll, but many parents dreamed of making money off of the collectible toys. If you have some old ...

Barbie mania is sweeping across social media platforms. Have you noticed an explosion of pink? I'm not a fashion doll fan, but I hopped in the Barbie Corvette and went along for the ride. Wearing a ...

The dreams of little girls may have been about playing with a princess Barbie doll, but for some moms and dads, their dream was making money off of the collectible toys. If you have some old Barbie ...

The cardboard box that enclosed the Princess of the Portuguese Empire Barbie doll was torn into small pieces that fell beneath the wooden park table where 3-year-old Mariah struggled to set her free. ...

Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...