DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...

Personalized financial-management tools and digital assistants will provide the pathway for banks and card issuers to differentiate their mobile apps or Web sites from those of competitors and drive ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

Artificial intelligence is transforming retail by offering personalized shopping experiences, from product recommendations to virtual try-ons. AI can also enhance retail by improving customer service, ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Scaling root-cause care doesn’t mean losing what makes functional medicine unique. On the contrary, it protects and enhances ...

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...

The life insurance industry is at a pivotal inflection point, moving from a general approach to one of laser-focused precision. Technology, shaped by new regulations, drives this shift and, most ...

ON24 Unveils 2025 Digital Engagement Benchmarks Report, Finding AI-Generated Content and Personalization are Key for Revenue Acceleration Annual ON24 research reveals audience engagement increases by ...

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding ...

Autonomy, relatedness and mastery are three important keys to unlocking the value of AI coupled with personalization and composable marketing technology. Now, more than ever, customers expect tailored ...