Customers expect more from brands. They want to feel a connection and to get a sense of what the brand represents. Appetite Creative provides a marketing guide for connected packaging, looking at how ...

Printing Impressions sister publication packagePRINTING hosted the the third annual Digital Packaging Summit from Oct. 23-25, 2017, at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla. On the ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging is something that almost every physical product needs. However, traditional packaging is confined by the size and shape of the product, which can make it difficult to convey your brand's ...

“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...

Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

Food processing and packaging company, Tetra Pak, in partnership with creative technology studio, Appetite Creative, has refreshed its interactive smart packaging experience for a leading European ...

“Mind blowing.” There really are no other words to describe the first time I saw the “X Box.” No, not the gaming console but rather the ingenious “X Box Packaging X-Perience” kit, which is, quite ...

The newly published DeliveryX Packaging 2023 report has highlighted that packaging has become the star of ecommerce purchases in online unboxing content. Unboxing is a growing trend which sees ...