Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and outperforms all competing formats Chemistry is ecstatic about the results of ...

Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. The new formats include native autoplay video ads, ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Just think: 10 years ago, you probably hadn’t even heard of YouTube. Now, a little more than a decade since the platform officially launched and nine years since Google bought it for $1.6bn, people ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...