We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember the spot but not the brand. In his recent Ad Age article, Superbowl Marketing Has a Real ...

In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium ...

This is a guest post by Ad Quantum Design creative production director Ivan Razmakhov. Gamers today don’t just want to play - they crave experiences that truly resonate with them. In a world where ...

Since 2019, the Effies have celebrated the most effective advertising work in South Africa. Setting the global standard for 'Ideas that Work', by recognising campaigns that deliver positive impact for ...