Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how market segmentation theory shapes interest rates and yield curves, influencing your bond market decisions for ...

Many businesspeople want to think of themselves as strategists, but not everyone has the constitution to do strategy well. Our primary job as strategists is to identify the markets where we can win ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...