Many restaurants are betting that nostalgia-centered marketing campaigns will bring back customers. The throwback strategy is working for chains like Taco Bell, Starbucks, and Chili's. Cracker Barrel ...

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Hey, never mind! Cracker Barrel announced Tuesday that they were hitting ctrl + z on their logo redesign. After inciting rage on both sides of the aisle, spurring conversations about private equity ...

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage ...

Cracker Barrel remains a sell as traffic declines accelerate and turnaround efforts have yet to show results. CBRL cut FY2026 adjusted EBITDA guidance to $70–$110 million and posted a Q1 adjusted loss ...

Nostalgia is the secret sauce right now in the restaurant industry. The "Back to Starbucks" throwback campaign is in full swing, Taco Bell is resurrecting fan-favorite items with Y2K-themed marketing, ...