Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Color is important to your business image, whether it's used in your logo, office or store. If you operate an auto body shop, pink may not be your best choice because it can evoke strong emotion, ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...