Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

In case you hadn’t noticed, we are now closer to the year 2076 than we are to the end of World War II. And we’re nearer to Sept. 11, 2019, than we are to Sept. 11, 2001. Yes, the world turns, time ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

E-commerce giants like Amazon, eBay and Etsy have made it easier than ever for consumers to buy products fast. Despite that, 55% of online shoppers would rather buy from physical stores than online.

Whether you have just started a small business or opened a café, you are looking for ways to attract customers. Then digital marketing is an excellent to-go option. A small business doing most or all ...

Opinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new ...