Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google ...

Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...