Simply Measured, a social media analytics platform, has launched a LinkedIn analytics platform to help businesses track, analyze and optimize their LinkedIn engagements and content offerings. The ...

Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. In today’s tech-dominated environment, this makes a lot of ...

LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...

New tools added to LinkedIn's Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. LinkedIn announced the addition of new tools ...

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New creator tools ...

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is a ...