It used to be common practice for a running shoe store salesperson to look at the bottom of the customer’s shoes before recommending what to buy next. They’d assess how worn out the tread pattern ...

Look online for information on running shoes and you’ll soon see articles about wear patterns on the bottom of your shoes. Usually, these articles promise “secret knowledge” of what each wear pattern ...

Buying a brand new pair of shoes is one of life's greatest pleasures, and breaking them in is among its greatest pains. It's no wonder, then, that a thriving ecosystem—made up of would-be leather ...