A rising YouTube channel is making "playable games" for YouTube, and its Mario Kart interactive video is a conceptually ...

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

At the 2026 Global Digital Economy Conference, ShengShu Technology today unveiled Vidu S1, its next-generation video foundation model, delivering real-time interactive video generation that transforms ...

Interactive avatar models are evolving beyond fidelity toward real-time responsiveness. A three-level framework, from talking to listening to seeing, maps the path from one-way generation to full ...

The way people experience moving images hasn’t changed much since the film industry’s flickering dawn. It’s a one-way street: There you sit, often in a dark room, passively gazing at a screen. Sleepy ...

When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

We learn a lot about objects by manipulating them: poking, pushing, prodding, and then seeing how they react. We obviously can't do that with videos—just try touching that cat video on your phone and ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

To help promote the release of The Complete Album Collection Volume 1, perhaps the most desirable box set of all time (until Vol. 2 comes out), Bob Dylan has released a new video for “Like A Rolling ...