You probably think of instant messenger (IM) as an informal communications channel mainly used by teenagers – and you would be correct to do so. But despite limitations, a growing number of B2B ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

WhatsApp, bought by Facebook in February 2014, now occupies 200 minutes a week of its billion users , and is forecast to surpass 3.6 billion users by 2020 – that’s about half of humanity. Messaging is ...

In a world of nonstop busyness, instant messaging is easier, faster and simpler than other types of communication. Now that it’s shown its worth, companies are rushing to make a good thing even better ...