Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

Taglines are the verbal earworms of the marketing world, burrowing deep into customers’ brains and helping them remember what a campaign, brand or your entire business is about. If they’re good, that ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

Do you believe that the language a brand uses and its level of success are mere coincidences? If so, do you also believe that it’s just a coincidence that some of the biggest brands in the world also ...

Behavioral economics has shown us that the brain operates on two systems: the fast, automatic system (subconscious) and the much slower, conscious system. When building a tagline, it is important to ...

We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ...

WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...