Today's authors face unprecedented competition in the market. With self-published authors and indie press becoming increasingly popular, more and more writers are having to find their own pathways to ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Whether you’re in Atlanta or Austin, San Diego or San Antonio, Kansas City or Salt Lake City, shopping malls and retail centers generally look alike. The products, displays, signage and building ...

The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...