It's hardly a revelation that we're living in an era of distraction and smartphone addiction. Our phones interrupt us, hijack ...

Call me immature, but I’m about a thousand times more likely to participate in activities that are good for me when they can be gamified. Even the simple pleasures of watching a number go up or ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

In an era of digital distraction, focus apps have emerged to help users maintain concentration and productivity. These apps employ gamification techniques to encourage deep work. However, research ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...

It's no secret that many specialists, regardless of their field of business, rarely participate in internal corporate life and prefer to work remotely. These reasons can be related to several factors: ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

In the digital age, gamification has emerged as a powerful tool to enhance user engagement across various sectors, including finance. By integrating game-like elements into financial activities, ...

In today’s competitive landscape, fintech apps, including mobile wallets, must innovate to attract and retain users. Gamification—integrating game-like elements into financial management—transforms ...

Mary Poppins sang that "a spoonful of sugar helps the medicine go down," meaning that boring household chores can be turned into fun activities. Being a nanny of exceptional ability, she delivered on ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...