What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...
Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of the Dragon” and maybe Google Ad Manager (GAM). Google has spent the past several months helping ...
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