Consumers want functional food. If nothing else is certain, that is. In many areas, from coffee to bread to plant-based protein to non-alcoholic drinks, consumers want food that can provide functional ...
Brands marketing foods and ingredients for mood management must navigate a complex regulatory landscape by understanding functional claims, relying on strong scientific evidence and staying informed ...
Tis the season for better-for-you food and beverage claims as brands try to capitalize on ambitious diet-related New Year’s resolutions and the promise of spring on the horizon – but are these ...