Makeup is more than just fun lip colors and fabulous palettes. It's also used as a tool to express yourself, transform yourself, and become the person you want to be. Which is why it's such a bummer ...

Makeup can be used by any gender, some of my favorite beauty bloggers are men, but it is almost entirely marketed towards women, until now. One new beauty brand is changing the way consumers see the ...

Glitter is a gift from the beauty gods, and it looks good on everyone, regardless of gender. Period. End of story. Now that we've gotten that out of the way, please allow us to introduce you to Fluide ...

When it comes to inclusion in beauty, many brands fall short. While there are more and more companies that are taking representation seriously — featuring all different kinds of skin tones, bodies, ...

In January 2018, Isabella Giancarlo and Laura Kraber launched Fluide, a queer cosmetics brand dedicated to shredding gender norms in the makeup industry. Fluide markets its cruelty-free products to ...