Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

Think of your mission statement as a statement of why you are starting your company and the executive summary as a statement of how your company will operate. The mission statement describes your ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...