TNAG Global, which owns Carter Vintage Guitars, is the buyer, and under CEO Ben Montague, it promises to preserve the soul ...

We're coming up on the 100th anniversary of the electric guitar, and it's been fascinating to hear how this simple instrument ...

NAMM 2026: Sterling by Music Man reveals the company’s first-ever baritone electric guitar, refreshes its popular Luke series ...

Gibson has seemingly confirmed that it’s returning to the low-tuned worlds of seven-string and baritone guitars, with its Superstrat-esque Victory model set for a makeover.

The Rock & Roll Hall of Fame in Cleveland, Ohio, acquired an early prized piece of music memorabilia on Wednesday that helped inspire a powerful new American art form and reshape global pop culture.

Every January, NAMM (the National Association of Music Merchants) converges on Anaheim, drawing more than 75,000 attendees to ...

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Diana Crandall is a deputy editor of automation at Forbes Marketplace. With a master's degree in journalism from the University of Southern California and a background in marketing, she combines ...

Incendiary sounds shooting like fireworks off the strings of an electric guitar have defined pop music around the world for 70 years. Credit Adolph Rickenbacker (1887-1976) for this world-wide wonder ...