These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

This is the next phase of digital marketing: aligned, adaptive and built for how consumers actually search, engage and buy. Your current digital marketing strategy won't hold up in 2026. Here's the ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Bobo Digital unveils new Performance Max strategies to help businesses with data-led AI campaigns. Adelaide, Australia--(Newsfile Corp. - December 12, 2025) - Bobo Digital, a leading Adelaide digital ...

At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the UK saw a total of 321 million ecommerce transactions, according to Statista. That was a 19% increase ...