How can you ensure your business will still be around 10, 20 or 30 years from now? It’s not just about what you sell. In today's rapidly evolving business landscape, defining new value pools offers a ...

Developing insights in business is crucial because it enables organizations to make informed, strategic decisions that drive growth, efficiency, and competitive advantage. Insights derived from ...

JiNan is recognized worldwide for her expertise in intellectual property. She is the cofounder of Magic Number and founder of Neo IP. In the age of AI, human creativity is being called into question.

How to apply the principles of discovery-driven growth to your business planning. To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory?

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What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

Forrester Research estimates that a company spends at least $25 to $50 million to develop and market a major e-commerce site. But the way those millions are spent varies widely from company to company ...