I chatted with Barton Hill, managing director, chief marketing officer for Citi Treasury and Trade Solutions, about marketing’s impact on business development. Dan Simon: Tell me a little bit about ...

In the fast-paced world of modern business, where building strong relationships and delivering exceptional experiences are essential, investing in personalization efforts can lead to remarkable ...

When you think of a personalized marketing campaign, the word "fun" doesn't typically feature in the consideration. However, fun elements of personalized marketing have resulted in ads that were both ...

Using Hallmark’s Retail Customized Marketing (RCM) solution, independent and corporate owned Hallmark Gold Crown stores are able to better target their individual customers and thereby boost returns ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census ...

GoDaddy’s website-building product GoCentral is getting an upgrade today — and along with new features, there’s a new name: Websites+Marketing. As you can probably guess, Websites+Marketing isn’t just ...

Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

Personalized marketing is truly one-to-one, whereas customized is more “one-to-many,” according to Sears Holding digital addressable marketer Ryan Deutsch during his opening keynote at the Email ...

Anshuk K Aggarwal is Co- Founder, AdYogi. When it comes to customer attitudes toward shopping, the digital revolution has caused an unusual cultural shift – one that is constantly evolving. Consumers ...