When describing what influences the behavior of individuals as they pursue their lives, you would likely include concepts associated with goals, plans, passion, desire, ego, personality, etc. In ...

Since the start of the pandemic, companies have struggled to keep up with shifts in customer behavior, especially around customer expectations. This is most acute during the last mile of a delivery, ...

As customer expectations evolve, basic amenities and standard services are no longer sufficient to captivate modern, experience-savvy guests. This consumer mindset shift mandates an industry ...

This past January, I hosted a panel discussion with marketing leaders from three of the top 10 dealer groups as part of the 2021 J.D. Power Auto Summit. The subject of that panel was centered around ...

The CEMM (Customer Expectation Management Methodology) developed by industry gurus Terry Schurter and Steve Towers is now supported in SmartDraw CEMM Edition 2007 DENTON, Texas, April 25 /PRNewswire/ ...