You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

Churn rate refers to the percentage of customers or subscribers who stop using a product or service over a specific time period. For example, if a company starts the month with 100 customers and loses ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Since launching a year ago, Wishpond (WISH:CA) has added over 500 new Propel IQ customers, which is generating higher gross margins and has shown up to 40% lower customer churn rate than the Company's ...