What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Churn rate refers to the percentage of customers or subscribers who stop using a product or service over a specific time period. For example, if a company starts the month with 100 customers and loses ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a fertile ...

Customer churn remains a huge issue for telcos, but AI could be the key to changing that. Or, it could fail to live up to its ...