What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Teens today may not aspire to join the Playboy mansion anymore (or even know what it is), but a similar experience has popped up for today’s generation. Enter: the “Bop House,” or what some people ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Triggers — those moments that prompt business-to-business (B2B) marketers to choose a new ad-tech provider or piece of software — can occur at any point in time prompted by internal or external ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

What started as a simple, uncluttered search engine has become a cultural phenomenon and quite possibly the world's top online brand. Now it's one of the few online enterprises enjoying soaring ...

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you’re a beginner or a seasoned professional, this guide is a must-read for ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

On January 23, 2024, Human Rights Watch, Social Media Exchange (SMEX), INSM Foundation for Digital Rights, Helem, and Damj Association, launched the “Secure Our Socials” campaign engaging Meta ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...