What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Teens today may not aspire to join the Playboy mansion anymore (or even know what it is), but a similar experience has popped up for today’s generation. Enter: the “Bop House,” or what some people ...

Triggers — those moments that prompt business-to-business (B2B) marketers to choose a new ad-tech provider or piece of software — can occur at any point in time prompted by internal or external ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you’re a beginner or a seasoned professional, this guide is a must-read for ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

On January 23, 2024, Human Rights Watch, Social Media Exchange (SMEX), INSM Foundation for Digital Rights, Helem, and Damj Association, launched the “Secure Our Socials” campaign engaging Meta ...

Taking to her X account on Wednesday, the actress called for accountability and responsibility in the handling of “AI-generated content.” She emphasized the need for awareness and ethical usage, ...

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for ...

TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...