Cognitive distortions, unconscious bias, cognitive bias, implicit bias, logical fallacies: you probably heard most or all of these terms. They can get really confusing if you don’t know the difference ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The gambler’s fallacy is ...

Discover the base rate fallacy's impact on investing decisions. Learn how overlooking this cognitive bias can lead to financial misjudgments and market misconceptions.

People often ask me how they can avoid misinformation. I wish there was an easy answer, but effectively avoiding misinformation means reevaluating our relationship with information. The perpetuation ...

When it comes to thinking about the likelihood of events in the world, humans are woefully lacking. Indeed, when we reason about likelihoods and probabilities, we’re susceptible to all manner of ...

“Why did I get cancer?” Those who have been diagnosed with cancer often wrestle with this painful question. While we know that there are some health behaviors that are associated with an increased ...