Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO Makes Biggest Change To Bricks In 50 Years

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

Amarillo Brick Convention features LEGO, displays and millions of bricks

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...
Weirton Daily Times

Building their future, one brick at a time

It is often said that big things come in small packages. And in the case of the Sycamore Youth Center, big changes for the ...
Creative Bloq on MSN

Lego has redesigned its brick for the first time since 1958

This might not mean much to those who build Lego sets purely for display purposes, but as far as interactivity goes, Lego has claimed, 'We've created a brick that plays back', which is incredibly cool ...

LEGO Just Announced Its Biggest Innovation Since the Minifig

LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It ...