How did you set out to create an industry icon? The idea for creating Jack wasn’t necessarily that we were going to create an icon. It really comes from the fact that he was a character, and it was ...

September 2025 – The increasing use of artificial intelligence in creative industries has led to another development in digital branding. LogoAI, an AI-powered logo maker, has introduced its AI Icon ...

It is not often one gets to speak to a brand icon. And not just any icon. Oh no, I'm talking about an icon who just celebrated their 100th birthday, making them a marketing, advertising and branding ...

Does the Jolly Green Giant ever ponder his place in the General Mills marketing machine? Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, ...

Google appears to have begun rolling out its first change to its "G" icon in nearly 10 years on May 12. The icon was changed from having four solid color blocks in the letter to a gradient between the ...

Smart marketers know that only change is certain. Market research confirms that we consumers have an ever-shortening attention span. We want our brands to live and move at the frenetic pace of our ...