Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Storytelling is at the heart of every successful brand. Whether it's Nike empowering athletes or Dove celebrating self-acceptance, brands thrive when they tap into universal human narratives. These ...

Opinions expressed by Entrepreneur contributors are their own. Building a market share that drives positive margins rarely happens by accident. It requires business awareness, a feasible concept, a ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

NOIDA, INDIA & NEW YORK--(BUSINESS WIRE)--HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of ...

Regent Seven Seas Cruises®, has unveiled its striking new brand positioning featuring a strong and distinctive creative look and bold Unrivaled at Sea™ tagline, firmly cementing their position as the ...