With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue Z, is a leader in automation, media optimization, and e-commerce. In 2025, global social commerce sales are expected to ...

Here’s What You Need to Know: Strategist are not exempt from marketing their ideas. Far from it. The jingle or ad campaign that administration officials, congressmen, or whatever important audience we ...

For many, life has evolved post-pandemic. Many more of us are staying home for work and leisure. As a result, foot traffic to retailers has shrunk, and consumer behavior has changed. Enter the rise of ...

In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

Gersh is continuing an expansion of its quickly-growing brand consulting practice, which offers clients a range of business and brand development services including comprehensive brand strategy, ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

Branding is a tool primarily used in business and marketing to help people identify, and fabricate a perception of a company, an individual or a product. The same concept can be extended to places by ...