For more than half a decade, many in the TV industry have looked forward to set-top-box measurement as an elixir that would deliver better TV ratings. The theory is that if Nielsen or another ratings ...

Years ago, advertisers realized that if an ad was below the fold (below the first screenful of a website), it may not be viewable by a human user, especially if they never scrolled down. Thus began ...

This fall the CRTC is set to hear talks from every side of the industry as it embarks on hearings associated with its Let’s Talk TV initiative. From simultaneous substitution to pick-and-pay, and ...

The CRTC has tasked the Canadian industry with creating a working group around set-top box (STB) measurement, as part of the latest round of Let’s Talk TV decisions. A new working group will be tasked ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers think they’ve got ad fraud solved, not only because the Association of ...