A survey of 1,000 business and IT decision makers shows a blurring line between the business-to-business and business-to-consumer (B2C) sales process. That is, technology buyers are starting to ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same? After working with several successful consumer companies rooted in product-led growth ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

The results from a large-scale global survey (including South Africa) on the changing sales process and buying patterns of business and IT decision-makers, have revealed that the 'consumerisation' ...