After Oracle bought data-management platform and exchange BlueKai last February, it essentially split the company in two. The Oracle Marketing Cloud reaped the benefits of BlueKai’s DMP while ...

Oracle’s CloudWorld conference was held in Las Vegas last week and virtually worldwide. Amongst the plethora of announcements and press releases that accompany this event, one announcement stood out ...

B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those ...

As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

While business-to-consumer (B2C) transactions have progressed by leaps and bounds during the past decade, business-to-business (B2B) transactions have remained incredibly complex and cumbersome. Even ...

Wouldn't it be nice if we could sum up a show in a sound bite - and put a ribbon on it? Well, we're not going to be able to do that with Oracle CloudWorld. CEO Safra Catz put customers across ...

Oracle Corporation (NYSE:ORCL) has just announced the release of a comprehensive business-to-business (B2B) data set aimed at making marketers’ prospecting efforts more efficient and effective. Part ...

New unified digital buying channel and AI capabilities help B2B buyers and sellers streamline collaboration around quotes, proposals, orders, and contracts LAS VEGAS, Sept. 11, 2024 /PRNewswire/ -- ...

Oracle has claimed B2B e-marketplaces are shifting focus away from transactions and towards collaboration - and is backing its claim with three products. Oracle has billed the triple launch as its ...

It’s difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges. On Friday, Oracle ...