For marketers, the conversion funnel is a valuable tool for understanding consumer behavior and creating lasting relationships. It acts as a clear guide to the customer journey and helps determine the ...

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers. All those steps on the ...

With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

The modern marketing funnel consists of four key stages: awareness, consideration, conversion, and loyalty/retention. The marketing funnel is a strategic model that aims to illustrate the customer ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...