Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Items that arrive in transparent plastic bags (often used during Whole Foods returns) are a common sign the product has b ...

SEATTLE, October 01, 2025--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 ...

One of Amazon’s recent approaches to sustainability includes the Climate Pledge Friendly initiative, which Amazon launched in 2020. In April of this year, Amazon announced it added four more ...

Leading US e-commerce retailer Amazon has introduced a new private-label brand aimed at providing cost-effective grocery options for consumers both in-store and online. The brand, named Amazon Saver, ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.

Amazon already has the loyalty of 100 million Prime members, a most dedicated audience that paid $99 for the privilege, though soon it will go up to $119 per year. Now it wants to go even deeper with ...