Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

NEW YORK (Reuters) -In the most competitive holiday season in years, major U.S. retailers Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming ...

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value.

Nothing screams “fall fashion” like a cozy midweight scarf complemented with a side of class struggle. That’s the message from embattled retailer Target, who’s been caught pushing communist literature ...

Target is turning heads this holiday season with its unconventional marketing campaign featuring a "weirdly hot" Santa Claus named Kris. In a playful departure from traditional holiday advertising, ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

NEW YORK, Dec 24 (Reuters) - In the most competitive holiday season in years, major U.S. retailers Target (TGT.N), opens new tab and Walmart (WMT.N), opens new tab are spending more on ads to reach ...