“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

Allen created the name for this phenomenon and popularized it when she created her 2010 ASMR Facebook group and participated in the “WEIRD SENSATION FEELS GOOD – PART 2” thread. Today, ASMR videos ...

Maybe you've seen one of the millions of videos devoted to ASMR on the internet, or perhaps you experience the brain tingles yourself. Here's what you need to know about the phenomenon, adapted from ...