How do you stand out in a crowded upfront environment that now includes tech giants alongside legacy entertainment companies? Going early helps, and so is being a bit different. So this week AMC ...
For the most part, AMC Networks is done being viewed as a cable television network brand. The company has charted a course where the AMC Networks brand name is synonymous with quality entertainment — ...
AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but what people did in response to them. With the launch of “AMCN Outcomes,” the ...
AMC Networks wants to offer TV advertisers a completely different kind of screen on which they can pitch their wares. The owner of AMC, IFC and other cable networks has a new cadre of advertisers ...
AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending
As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...
AMC Networks posted disappointing earnings results during the company’s third quarter of 2024, as both revenues and profits slipped. Net income slid 35% to $41.4 million from $63.4 million in 2023.
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