Is a lack of oversight over the 4ps – beyond just promotion – holding back marketers’ careers? Only a third (34.1%) of the more than 3,500 marketers responding to Marketing Week’s 2025 Career & Salary ...

The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

According to the ongoing study titled, 'Marketing & Modi', by Prof Dheeraj Sharma, Modi used the 4Ps - product, place, price and promotion - on the basis of which companies develop successful ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

FOR many years, marketers have applied the 4Ps of marketing—place, price, product and promotion—into their programs and strategies, at times with much success. It is said that E. Jerome McCarthy was ...

It’s a long-standing military truism that, "generals always fight the last war." The same goes for marketers. I urge you to break that mold. In the 21st century marketplace, goods are commoditized.